Measuring and Evaluating Content Strategies

You have worked hard building great content, but now that everything is built how do you measure and evaluate its effectiveness? More importantly, how do you use those measurements to inform a future content strategy as well as prove the worthiness of an investment in future content development?

In this presentation, Matthew Edgar explains how to measure the value content delivers in every aspect of your sales and marketing. You'll learn specific, actionable steps you can take right now to begin measuring your content. Matthew will also share advice on how to best communicate those measurements and results to funders, board members, clients, and other stakeholders.


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