About Elementive

Thank you for visiting Elementive! We are glad you are here.

While you are visiting, let us take a few minutes to introduce who we are, what we do, how we came to be and what our clients say about working with us. We are a technical marketing consulting firm based in the suburbs of Denver, Colorado, that focuses on Technical SEO (aka Tech SEO), Digital and Online Research (aka solving online/website mysteries), and Web Analytics (aka data analysis, reporting and configuration).

What We Do

At Elementive, we specialize in helping large and small businesses find, research, and fix technical issues and oddities that are holding their website back from reaching its full potential in organic search results and improving their user experience. We are skilled at helping businesses research their digital fingerprint to gain a deep understanding of how all the aspects of their online presence are working (good and bad).

We help solve online mysteries that answer client questions, such as “Why is my traffic dropping?”, “Why isn’t my website ranking?”, “How should I address a Google penalty or manual action?” and so much more. By configuring analytics tools like Google Analytics, Google Search Console, Google Tag Manager, and HotJar, we are able to use data to analyze and assess any business situation. From this in-depth data analysis, we report meaningful and actionable insights clients can implement to improve their website and online presence.

We enjoy what we do and take pride in our business and the work we have done for clients since 2014.

How We Came to Be

We (Matthew Edgar and Andrea Streff) formed Elementive in late 2014 after working together for over four years in a client/consultant relationship. We were both ready to make a change in our careers and after working together for so long we knew that we could build a new business we would both be proud of – Elementive.

There are a few questions we get asked more than any other: how did you the two of you meet, how/why did you decide to go into business together and then there is a third unspoken question of are you married? We want to answer all of those for you! Let’s start with the last one, no we are not married – at least not to each other. We are good friends and steadfast business partners who care equally about the work we do and the lives we each live outside of Elementive.

We met in early 2010 when Matthew was the lead web development consultant for a non-profit organization called Qualistar Colorado and Andrea was hired as the Marketing Director. We were both thrown head first into a complex website redevelopment project that took nearly 10 months to complete. The project was not just a simple reskinning of the website, but had a complex eCommerce system, community calendar, job board and integrations for advanced search functionality, registration forms and so much more.

Through this monstrous project, we quickly learned a lot about each other; how we work, how we handle stress and the standards of work we hold ourselves and others to. For many, this could have proven to be a major failure point, but for us, we formed a resilient client/consultant relationship which led us to achieve and complete several amazing projects. In our time working together, we developed a highly sophisticated Child Care Search that was licensed and resold to several other states, developed complex online application systems, training platforms and took a relatively small website that received 2,000 visits a month to a growing website that received 12,000 visits a month.

In early 2014, we both arrived at a point in our careers where we were looking for a change. We had both started to explore different opportunities. Matthew had started a SaaS company the year before and was also completing his Master's degree. Around the same time, Andrea had started to apply for new jobs in the marketing field. Then one day after Andrea asked Matthew if he could be a business reference for her, it struck Matthew that maybe we were both looking in the wrong place for what was next in our careers.

Matthew took a leap of faith and reached out to Andrea to see if she would consider going into business together. Without much hesitation, Andrea thought it sounded like a great idea! Then, we started the process of really figuring out what we would do and if we could really go into business together. For months, we met early in the morning before work and late at night developing our business plan and by November 2014, we were ready to get started. Andrea resigned her position as Vice President of Development and Marketing at Qualistar and Matthew began notifying his existing clients of the coming change. In January 2015, Elementive completed work for our first client.

Our individual skillsets, education, training, and career paths are quite different, but very complimentary. The merger of our individual expertise and strengths is what makes Elementive unique and a strong partner to our clients. We blend our deep technical expertise with strong analytics skills and marketing know-how to deliver meaningful results for our clients. Together, we have over 40 years of combined experience in web development, marketing, and analytics.

Since we started in 2014, we have also relied on the expertise of other professionals to support our client's individual needs. We have worked with sub-contractors who specialize in design, development, advertising, and content. We have built long-standing relationships with our sub-contractors and consider them part of our team and success.

We hope this introduction to who we are, what we do and how we came to be encourages you to connect with us. We would enjoy the opportunity to meet you and explore opportunities to work together. You can learn more about each of us below and contact us to learn even more. We look forward to hearing from you.

Who We Are: Meet the Elementive Team

Matthew Edgar / Partner & Consultant

Professional Bio for Media & Events

Matthew Edgar is a partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in analytics, research and technical SEO. Author of Elements of a Successful Website and Tech SEO Guide, Matthew has worked in the web performance field since 2001. He has been interviewed by Forbes, American Express, and other publications about analytics, CRO, UX, and SEO. He regularly speaks at conferences and teaches workshops, including speaking at MozCon, SMX, MarTech and teaching courses with O’Reilly Media. Matthew holds a Master’s in Information and Communications Technology from the University of Denver. Learn more and connect at MatthewEdgar.net.

Personal Bio

Hello. I'm Matthew Edgar and I'm a partner and web consultant here at Elementive. I built my first website in the late '90s and started working on websites professionally in 2001. Initially, I started on the technical side as a programmer and developer but then quickly realized that writing good code and building cool functionality wasn't enough to really help clients. I crossed over into marketing (SEO in particular) but found driving traffic and rankings wasn't enough to get the results companies wanted either. In addition, I also saw many mistakes being made because decisions weren't grounded in enough data or research.

What I have learned over the last two decades is that the best results for a company's website stem from working in the area where marketing and technology intersect and backing that work up with strong data analysis and research. That intersection of technology, marketing, and data analysis is where I've found the greatest benefit and the most value in my work with hundreds of different clients on their websites. This is the work we get to do every day at Elementive.

I earned my Master's in Information and Communications Technology, with a focus on web development and wrote/researched my thesis on mobile usability. Along with this formal training, I've worked across and learned from experts in many different disciplines, including programming, analytics, usability, conversion optimization, search engine optimization (SEO), product development, and content marketing. Bringing these different disciplines together is what leads to answers and results.

In addition to consulting with clients, I regularly speak at conferences and teach workshops, including teaching courses with O'Reilly Media. I'm also the author of two books: Elements of a Successful Website and Tech SEO Guide, both of which offer practical approaches to helping you evaluate and improve your website and your SEO performance.

Believe it or not (and most don't), I do have a personal life. I've been happily married for the last twelve years. On evenings and weekends, I can often be found watching movies or with my nose in a book.

If you need help figuring out an issue affecting your website or would like to connect to discuss SEO, please shoot me an email and let's find a time to talk.

Andrea Streff / Partner & Consultant

Professional Bio

Andrea Streff is a founding partner at Colorado-based Elementive (www.elementive.com), a consulting firm specializing in analytics, research and technical SEO. Prior to starting Elementive in 2014, Andrea spent 14 years in non-profit, travel, government and recreation marketing roles ranging from account executive to Vice President. Drawing on her many years of experience in the field, Andrea now focuses on helping companies understand their analytics, identify technical issues holding back their SEO and research website performance changes. Andrea holds a BA in Communications from Metropolitan State University of Denver and a Sports Marketing Certificate from Ohio University. Learn more and connect at AndreaStreff.com.

Personal Bio

Hi! I'm Andrea Streff, a partner and consultant here at Elementive. I have been working the marketing field since the early 2000's and in have witnessed first-hand the growth and change the internet, Google, websites and social media have brought to our world. Frankly, I am thankful at times that I grew up in the "good 'ol days" when everyone still had a landline, I had to wait for my photos to be developed and the Encyclopedia Britannica was my version of "Google It".

Having the early years of my professional life be so heavily influenced by the digital boom of the late 90's and 2000's I have an insatiable interest (borderline obsession) with the internet of things. I enjoy trying to figure out what Google is up to, digging into digital data to find insights, finding technical oddities that when fixed boost a website's performance, solving online mysteries, and answering a client’s most pressing questions and curiosities.

Each day at Elementive, Matthew, our sub-contractor team and I get to do all these things and so much more. Showing up to work isn't "my job", it is my passion and I am so happy to get to live that passion out each day.

Thankfully, my life isn't all about work :). I am also blessed with an amazing husband and son who provide balance and adventure in life, an extended family who supports us through thick and thin and two sweet little dogs that keep me company in the office each day.

If you have a question or would just like to meet for coffee one day - please connect with me - I would enjoy the chance to get to know more about you and what you do.