About Elementive

At Elementive, we help our clients optimize their website to increase conversions (CRO) and improve their website’s user experience (UX). Through data analysis, research, measurement, audits, and continual experimentation and testing, we help our clients find the best ways to get more clicks, calls, leads, sales, or whatever conversions they are hoping to achieve. We support clients with ongoing and one-time consultation, as well as education and guidance.

We are dedicated to helping businesses...

  • Measure their website performance
  • Understand data and information
  • Configure and use analytics tools, with specialty in Google Analytics
  • Increase conversions—clicks, calls, leads, sales, or more
  • Improve their website’s user experience
  • Gain insight into who their customers are
  • Learn more about their competitors
  • Configure and manage paid search campaigns, including Google AdWords
  • Improve technical & on-page factors to help organic search performance (SEO)
  • Solve problems that help their businesses grow

The Elementive Team

Prior to starting Elementive in 2014, Matthew Edgar and Andrea Streff ran ecommerce websites, managed marketing departments, and consulted with internal and external staff. Now, we leverage our background to help all types of companies, large or small, use data and analytics to find the best ways to optimize their website to increase conversions.

For more about how Elementive approaches using data and analytics, listen to an interview with Matthew Edgar and Andrea Streff.

Matthew Edgar
Analytics & CRO Consultant
Matthew is an analytics expert and technical marketer who enjoys helping clients unlock the power of data. Since 2001, he has helped hundreds of companies grow through a process of analyzing and optimizing their website. Matthew regularly speaks at conferences and teaches workshops about analytics, user experience, and conversion optimization. He is also the author of Elements of a Successful Website.
Google Analytics Certified

Andrea Streff
Analytics & CRO Consultant
Mining your marketing data and analytics to help you learn more about who your customers are and what they want from you is Andrea’s specialty. A former “jack of all trades” marketer, Andrea uses her background and expertise in direct, online and inbound marketing to help businesses bridge the gap between their marketing analytics and marketing strategy and tactics.
HubSpot Inbound Certified

Online Team

Marketing Experts

We work with a variety of search marketers, online advertisers, social media experts, branding experts, copywriters, content strategists, designers and website developers who help us analyze your marketing and identify opportunities to improve. Implementation of your marketing takes a team of experts. Our network is here to support you as you implement recommendations from our analysis of your online marketing. Ask us for a referral.

What Our Clients Say

Review featured client projects to learn how we've helped our clients.

"We're so glad we hired Elementive before embarking on a major overhaul of our website. They dug into the data and highlighted several areas of strength that we weren't aware of, as well as opportunities for improvement to better reach our audience. We appreciate the clarity and expertise Elementive brought to our project. Our entire staff will think about our website differently now, and this analysis will guide us for a while to come."
Tara Manthey, Communications and Outreach Director, Colorado Children’s Campaign

"We see Matthew and Elementive as a strategic business partner of ours. Their advanced knowledge and expertise of online marketing has helped us stay ahead of our competition and also up-to-date with various digital approaches that are constantly changing. Elementive always goes above and beyond what is asked for or requested – they always come with additional ideas and questions – making sure they are providing the best possible service for their clients. By implementing recommendations suggested by Elementive, we have seen our online performance continue to grow."
Jeff Russell, Director, E-Business, Globus family of brands

"Elementive helped us take a fresh look at our online presence and strategy to best reach our audience. The information and support they provided was presented in a very accessible and attainable way. They went above and beyond to support our work and ensure the project was useful for our organization. We refer to their reports regularly and can't wait for our next project to partner with them!"
Ellen Baskerville, Director of Outreach, Denver Preschool Program

"Elementive is a great partner for us in delivering actionable, relatable web analytics for our clients. What's special about Matthew and Andrea is that they combine their skillsets to present findings and recommendations from both a marketing perspective and a hard numbers perspective. They provide information in clear, easy to understand terms and are also great to work with!"
Eric Meredith, Principal, Atria

"What I appreciate about Elementive is their willingness to dive into a project and remain solution-orientated, always keeping the mission of the organization in mind. Elementive is thorough, fast and reliable. I know I can trust them with strategic long-term planning as well as addressing issues on the fly and maintaining a flexible working process."
Mary Gerlach, Director of Marketing and Communications, Qualistar Colorado

"The Elementive team was able to quickly understand our business model, products and the customer base we are trying to attract. Elementive was able to build a website that was easy to navigate and told a quality story of our business."
David Komatz, President, Communications Products & Services

"Elementive went above and beyond to meet an aggressive timeline, provide expertise as a member of the project team and deliver a quality product."
Sheryl Shushan, Colorado Early Childhood Leadership Commission

"My marketing strategy for my business was struggling. I scheduled a Discovery Project with Elementive and was so impressed to receive information that pertained to my industry, my area, and used my competition as a comparison - nothing was generic! I now have a 6-12 month marketing plan that has already proved to be successful in increasing my online presence. I cannot wait to have Elementive tune up my marketing strategy in three months and get even more results."
Beth, Aliroos Kids Consignment