Find out how to measure your visitors' screen resolution in Google Analytics.
In this video, we're going to talk about how to look at screen resolution data in Google Analytics. This can be really helpful to review as you decide how to design your website, or if you're trying to decide where to place key elements on a page. You want to make sure people can see whatever it is they're supposed to see when they visit your website.
To access this report, hop over to Google Analytics and go to the sidebar. Click on audience, then technology, then browser & OS. This will load the browser report. In order to get to screen resolutions, go to the primary dimension navigation, which is under the graph and above the table. From here click on the dimension of screen resolution. This will load the list of all the various screen resolutions people used to access your website. The first number is the width of the visitor's screen, and the second number is the height. The first thing to look at is the total sessions and users by size. This gives us an idea of volume, to make sure we're paying attention to the right screen resolutions.
Next, we wanna look at behavior metrics. If you see that people on certain screen resolutions visit fewer pages, or spend less time on a page, or have a higher bounce rate, that could indicate that there's an issue with your design or in some of your pages.
Finally, you also wanna look at conversion metrics. Here too, if you see that some screen resolutions have lower than average conversion rates, that could indicate a problem with how your website is designed, maybe something is getting cut off given the width or height of the visitor's screen. The big question this brings up is, what do sizes mean? How do you picture what a particular screen resolution is? How do you know what people see at your site at that particular size? What are they missing? What's getting cut off? So one tool we like to use here at Elementive is Screenfly. One of our top screen resolutions in Google Analytics was 1366 by 768, so what does our website look like at that size? We can pick that size from Screenfly's menu bar, and then it will adjust to show us. The question is what's getting cut off? Or what's tough to read at this size? What can we change to make the experience of our website better for people visiting at 1366 by 768?
If you have other questions about Google Analytics or other aspects of bettering your website's performance, please contact us below.