Resources From Elementive

GOOGLE ANALYTICS TIPS & TRICKS

Need help getting the most out of Google Analytics? Watch our short tips and tricks videos for quick, practical advice for using your Google Analytics account.

TECHNICAL MARKETING GUIDELINES

Technical website marketing (or technical SEO) is using the website's code and server configuration to improve the website's presentation to search engines, social networks and your customers. Use this free guide as you develop your website and online presence.

ELEMENTS OF A SUCCESSFUL WEBSITE

At a loss as to how to improve your website? No matter what industry you’re in, this book from Matthew Edgar will help you achieve your website’s goals with a few simple changes.

Purchase now from Amazon.

ANALYTICS FOR PRODUCT MANAGERS

How can product managers use analytics to improve their market reach and product usage? Find out in these resources from Elementive and O’Reilly Media.

USER EXPERIENCE MEASUREMENT & ANALYSIS

User experience is the process of better meeting your customer's expectations while simultaneously making it easier for people to work with your company. Having a well optimized user experience is essential for growth. In this presentation, Elementive explains what user experience is and how you optimize your company's user experience.

USING DATA TO MAKE DECISIONS

"Big data" is on the rise and we live in an increasingly data-dependent world, but what are the best ways to use data to make decisions about our websites, content, user experiences and online marketing?

USING DATA TO INFORM DEVELOPMENT

How can you utilize data during your web development projects? Data can help you find ways to prioritize development tasks and measure impact those development projects had on the business as a whole.

TOP 5 WEB ANALYTICS TOOLS:
FREE VIDEO SERIES

Like many business owners and marketing directors, you may wonder about your website's performance. You may be unsure how to make sense of all the data. Knowing how to utilize your online marketing data is critical to maximizing your traffic and conversions. In this free video series, you will learn how to use Google Analytics and other key web analytics tools.

MEASURING & EVALUATING CONTENT STRATEGIES

How do you measure and evaluate the effectiveness of your content marketing strategies? How do you find new opportunties for content? In this video, you will learn how to measure the value content delivers in every stage of your sales and marketing funnel.

CRAFTING DELIGHTFUL BROKEN EXPERIENCES

Unfortunately, technology is going to break. Regardless of what the specific error is, errors will happen. When they do, customers grow frustrated, leave your website, and you risk losing them. In this free presentation by Matthew Edgar, web consultant at Elementive, you will learn how to create a better error experience.

USING GOOGLE ADWORDS SUCCESSFULLY

Google's ads can bring in valuable leads for your business. But it can be a complicated system to navigate. Here are some tips to help you get the most out of your AdWords campaigns.

5 TIPS TO INCREASE YOUR LEAD CONVERSION

Are you getting leads but having trouble converting them? You're not alone. Read this article to get five tips on increasing your lead conversion.

KEYWORD RESEARCH 101 FOR SMALL BUSINESSES

Choosing the right keywords is important for any sized business. However, it is even more important for small businesses. Check out our keyword research 101.

HOW KEYWORDS CAN HELP YOUR BUSINESSES EARN MONEY

Keywords can help your business and website become more well-known across the Internet. Read to learn how keywords can help your business earn money.

WHY AND HOW VOICE SEARCH IS CHANGING SEO

As voice search becomes increasingly more popular, it is important to know how it is changing the world of SEO. Learn why and how it is changing SEO.

HOW TO MEASURE YOUR DIGITAL MARKETING FUNNEL RESULTS

Metrics are key for building effective marketing strategies. But what about your digital marketing funnel? Find out the three core metrics you need to know how to measure.