Adwords Tips: 10 Things You Might Be Overlooking

Are your Adwords campaigns working as hard as they could be? Or maybe you know you could be getting more leads and higher conversions if you made the right changes?

While setting up a basic Adwords campaign is easy, there are a number of things you need to consider if you're aiming to create a successful campaign.

Read on to learn the top Adwords tips to improve your campaigns and increase your leads. 

The Adwords Tips You Should Know About

Google handles more than 2.3 million searches every minute. A well-executed Adword campaign can be one of the best ways to increase leads, conversions, and revenue. Your services or products will appear in the ideal spot -- at the top of the first page of the search results.

But many businesses forget that they're paying for each click from their ads. And that means that a poorly managed Adwords campaign could actually cost you money. 

Here are 10 things you may be overlooking.

1. A Relevant Landing Page

Remember: You're not trying to get a click, you're trying to get a sale. Your landing page needs to convert your leads into paying customers. 

2. Negative Keywords

This is one of the most powerful Adwords tips. You can specify the keywords that aren't a good fit for your service or product.

This means your ads won't show on searches that don't match your potential customers' intent. 

3. Keyword Match Types

Adwords will show potential leads your ad. It determines how relevant your ad is to each search, and displays it based on the type of match you choose. There are four match types:

  • Exact match
  • Phrase match
  • Broad match modified
  • Broad

You can choose whether you want higher impressions or higher relevancy.

4. Keyword Match Adjustment

When you first launch your campaign, it often makes sense to use broad match modified so you can gather data. 

After this, consider narrowing your focus based on which keywords are performing.

5. Ad Content

Be sure to fill out all of the available information fields for your ads. These include the headlines, paths, and description.

The goal is to concisely explain your value proposition and convince qualified leads to click.

6. Ad Extensions

Ad extensions can give you a great performance boost for your ads. The best options include:

  • Review extensions
  • Structured snippets
  • Callout extensions
  • Sitelinks extensions 

7. Geotargeting

It's often a good idea to focus your campaign on specific geographic locations.

Even if you sell digital services or products, it makes sense to see where your engagement is coming from and prioritize your PPC spend in those areas. 

8. Mobile Optimization

There are now more searches on mobile devices than desktop computers.

Your campaign must be optimized for these leads. Check your stats and see if mobile is driving a significant amount of your conversions. 

9. Stand out

People are constantly barraged by companies trying to sell us things when using the internet. 

If you want to increase conversions, you need to stand out from the crowd. Instead of following what your competitors are doing with their ads, try to be unique.

10. Call To Action

Always include a call to action in your ad. If you tell your audience what you'd like them to do, they're likely to do it. 

Ready to Get Started?

As you can see, there are many different things you may need to consider to make your Adwords campaigns more successful. 

If you'd like help from the pros, get in touch today to learn how we can help manage your Adwords campaigns and get you better results.