Developing a digital product, like a web app, mobile app, or software can be hard work. A successful business, though, is a smart business, and that's where data and analytics come into play. By looking at the data that is already running in your business and setting up a variety of free or low-cost tools, you can start to find new ways to improve your product and increase your customer base. This starts by reviewing how users currently engage with your software or app more deeply.
Recently, Elementive collaborated with O’Reilly Media to develop a course on using analytics for product managers. In this course, you’ll learn different ways to measure and understand your user behavior, through each stage of your user’s journey—from initial discovery to on-boarding to repeated use.
For more information, check out the top five things every product manager should know about measurement. Or, for help measuring your product’s performance and user experience, please contact us today.