Everyone these days knows the importance of keywords. Keywords help to drive traffic to your site, and can help generate awareness about your business. Entire services — like ours — are dedicated to driving more traffic to your site using keywords.
But there's a crucial step that many ignore, or think will just sort itself out on its own. How do you get that traffic to earn money for your company? You see, there is a right and a wrong way to use keywords. You need to know which ones to use, when to use them, and how to analyze and change your plans as needed. Here are some tips on how to pick the right keywords to earn money for your business.
This is an obvious step, but one that bears repeating. When writing keywords to earn money, it can be helpful to think about your "ideal customer." In other words, instead of trying to focus on the "big picture," pretend you're just writing for one person. But make that fictional person representative of your entire audience.
Where does this person live? What do they know? What do they still have left to learn? How do you show them exactly what you have to offer? Thinking of things this way can help you to find direction and give purpose to your writing. It can also help you discover keywords.
When reading the tips below, take your "ideal customer" into account. Would these tips help you find them? If you're using these tips right, the answer should be yes.
It's no secret that a big part of keyword success is figuring out how to get your link higher up on search rankings. But Google has 200 ranking factors that go into their algorithm. How can you possibly make sense of it all? As it turns out, letting keywords earn money comes from a balance between using keywords with just the right amount of traffic.
For example, let's consider the subject of marketing. The keyword of "marketing" has over a billion results on google. What chance do you have of ranking high up there, even if you use the word marketing countless times in your post?
On the other hand, "marketing a small business" has just over 100 million hits — still a lot, but much more manageable, and still very searchable. "Marketing a small basket weaving business to other basket weavers" has under a million results, but how likely is your ideal customer to search that?
If you want keywords to earn money, you have to pick ones with a reasonable amount of hits, but not so many that you'll never be able to make your voice heard.
A study showed that customers value 10 things overall:
Because these are things that customers naturally look for, they are also things that you can use as keywords.
In posts, using keywords like "fast service" or "friendly staff" or even "regular updates on status" can help to drive paying customers to your site, helping your business earn money.
This is a great exercise to consider using your "ideal customer." Your ideal customer is coming to you for a product or service. How would your ideal customer come across it?
In other words, what will they be searching? There are plenty of keywords you can use to generate views on your page. But how many will bring in people who are actually looking to buy something from you?
For example, say that you're an auto repair shop. And you publish a blog on how to check a tire's air pressure. This is good, and will drive traffic to your blog as people try to look up how to check a tire's air pressure — but this won't bring people to your shop, because it's easy to check air pressure on their own time.
On the other hand, writing a blog on knowing when it's time to change your tires completely will bring in people who are looking to buy tires. Considering what a customer would ask — rather than just anyone — is a great way to earn money using keywords.
Continuing on with the auto repair example, let's say you follow our advice and write a blog on "when to buy new tires." You use that keyword often in the post. It works, and you get traffic to your blog. You have customers who are looking for a service that you can provide. Now what?
Now that you've used keywords to drive people to your site, you need to include a "call to action" somewhere in your post. People need a direct link to how they can get their service from you.
Do you think that your "ideal customer" is going to surf around your website long enough to find what they're looking for? Of course not. You need to make it easy for them. Putting the link to your service near the keyword can help earn money even more.
One of the hardest things about using keywords is this: it's really hard to tell if they're working or not. In addition, keywords are always changing, and you need to be able to understand analytics in order to figure out how effective they are.
That's why you need someone who can effectively analyze your data. Luckily, we here at Elementive Marketing Solutions can help. We offer a wide range of services on marketing analysis, helping you to take the mystery out of your data. As part of our ongoing services, we'll help you track how effective your keywords are, and help you to determine if they earn money.
Contact us today for a free strategy session, to figure out how your site can earn money.
(And yes, that is a "call to action," just like we suggested above.)