How to Use Google Analytics for Website Efficiency

A web address is almost more crucial for the success of a business than a physical address these days. Especially given the fact that over 54% of all of millennials' purchases happen online.

If you want to stand out in this economy, then you need a killer website. Not only that, but you need a killer website that attracts quality traffic.

Google Analytics can help you learn how to use your website more effectively. Keep reading to learn more about how to use this free online tool to help build your online presence.

What Google Analytics for Website Shows

If you're unfamiliar with this service, Google Analytics gives you the following information about your website:

  • Where your visitors are being referred from (Facebook, Pinterest, Google, etc.)
  • If your visitor is organic (from a search engine) or from a paid ad
  • The demographics of your visitors
  • The keywords used in search engines to find your site

With all of this information, and so much more, at your disposal, you'll find priceless information for how to best market your website and your company.

For example, say you own a company that sells knit blankets. You check out your Google Analytics, and you discover most of your traffic is women between the ages of 35 and 55. It would be smart then to adjust your marketing strategy to better focus on this specific demographic.

Perhaps you would advertise your business on other websites or publications you know this demographic frequents. Perhaps you will run deals and specials you know would appeal to people in this specific age group and gender.

Armed with the correct information, you can run a successful marketing strategy.

A Few Things to Look Out For...

When you're looking at your results, there are a few rookie mistakes you need to understand.

The first is being sure to filter out internal traffic from Google Analytics. Meaning, a good number of page views can come from you looking at your own website or people in your company doing the same. This can skew your results in an unhelpful direction.

Also, be sure to filter out spam traffic as well. True, it only accounts for about 4% of your online traffic in general. However, in the larger scheme of things, even a small percentage can make a big difference.

What Can Google Do for You?

This is only the tip of the iceberg when it comes to utilizing Google Analytics for website.

Why stop there? There is so much more to unlock when it comes to understanding analytics for your website, a great deal of which it takes a top-level analyst to understand.

Are you struggling to understand how analytics can benefit you? Are you ready to take your online business to the next level?

Then contact us and find out how a bit of knowledge can revolutionize how you do business.