There is so much more to SEO than keywords, rankings, and links. As Google’s algorithm gets updated and their bots get more sophisticated, the technical aspects of SEO—like speed, mobile, schema, AMP, and more—are becoming critical pieces of succeeding online. In this full day workshop designed for developers and marketers, we will dive deep into the technical SEO factors that matter most. At Tech SEO Day 2018, you’ll learn what to do and how to improve your website’s technical SEO performance.
Event Details & Location
Date & Time
September 14, 2018. Check in begins at 9:30 AM. The workshop begins promptly at 10 AM.
Registration for the workshop is only $50 per attendee. Register for Tech SEO Day 2018 today.
Cable Center on the DU Campus
2000 Buchtel Boulevard
Denver, CO 80210, USA
Complimentary parking in included with your registration. The Cable Center is accessed from the Buchtel Boulevard main entrance. Parking is available in the lot to the left of the circular driveway. (Parking is not permitted in the circular driveway).
Full Agenda & What You'll Learn
9:30a – Check In
- Check in, pick up your swag, and network with other attendees
- Coffee and tea will be available
10a – Part 1
- Schema: Learn what schema markup is, how to set this up your website and where this markup is the most effective. You’ll also learn how to test schema and common errors that can occur (and how to avoid those errors).
- XML Sitemaps: XML sitemaps are an underutilized and often neglected SEO tool. Learn what XML sitemaps are, the different types of XML sitemaps available, and the most effective ways to use them to expand your search presence. You’ll also learn how and why to keep XML sitemaps clean and error-free.
11a - Part 2
- Robot Control: So much of technical SEO involves telling search robots what to do (or not to do). Learn the difference between disallow, noindex, and nofollow commands, and the different methods available to communicate those commands, including the robots.txt file and the meta robots tag.
- Errors: Learn the different kinds of errors that can hold back your search rankings and the best ways to handle and fix those errors.
- Speed: Learn the latest about Google’s mobile speed updates and how these updates affect your website. You’ll also learn how to measure your website’s speed and some of the more effective methods to improve speed.
12p – Lunch
- Enjoy a catered lunch (included with your registration)
1p - Part 3
- Mobile SEO: Learn about Google’s mobile first movement and the other changes they’ve made to prefer mobile friendly websites. We’ll show you how to go deeper to fully optimize your website for SEO (and for mobile visitors on your website).
- Accelerated Mobile Pages (AMP): AMP is one of Google’s latest initiatives to help improve website’s speed. Learn if you should use AMP for your website and the implications of using it (good and bad). We’ll also discuss methods you can use to implement AMP.
2p - Part 4
- URL Structure: With new technologies like React on the scene, good URL structure is an important as ever. Along with discussing the implications of React, we’ll also discuss the basics of what makes for a good URL when it comes to SEO.
- Duplicate content: Duplicate content is another neglected area of technical SEO and unfixed can wreak havoc on your website. Learn how to detect duplicate content and the methods you can use to fix duplicate issues before they harm your website.
3p – Close and Final Q&A
- We're here to answer all of your tech SEO questions as we wrap up Tech SEO Day 2018.
Tech SEO Day Instructor: Matthew Edgar
Matthew is a partner at Elementive, a consulting firm specializing in analytics, CRO, UX, and technical SEO. Author of the book Elements of a Successful Website, Matthew is Google Analytics certified and has worked in the web performance analytics field since 2001. He has spoken at numerous events about CRO, UX, and analytics including IA Summit and Mozcon. He regularly teaches workshops about analytics, including teaching courses for O’Reilly Media. He holds a Master's of Applied Science in Information and Communications Technology from the University of Denver.