Technical SEO, at least our approach to technical SEO at Elementive, is about optimizing three main things: code, server configuration, and site structure. Optimizing these areas requires solving not-found and server errors, properly setting up redirects, fixing crawl budget inefficiencies, getting rid of duplicate or thin content, updating your website's navigation and internal linking structure, configuring dynamic rendering, optimizing images, improving mobile design flaws, speeding up websites, and more.
The hardest question is what do you fix first? As well, is a technical issue really the underlying cause of your website not ranking in search results? Fixing technical SEO issues isn't about blindly optimizing in the hope that robots will have an easier time crawling or understanding your website. Instead, you need to take advantage of the wealth of data available to figure out not only that the problems exist but which problems are having the biggest impact on search rankings.
Fixing these technical and structural issues doesn’t just help improve your SEO. It also helps improve your website's user experience, which increases customer loyalty, visitor engagement, and website conversions.
We help clients review their current website and identify any technical issues to address through our in-depth technical SEO audit. If issues are found, we help clean up those technical SEO issues or work with the client's developers to get the issues resolved. For websites with complex technical issues, we can also help monitor and resolve technical SEO issues on an ongoing basis.
You will not be disappointed with Elementive’s attention to detail and flexibility because in the game of SEO, you always want a partner who is not afraid to experiment to stay ahead of the competition in rankings and in market share.
— Ashley Hirt SEO Analyst, Ulta Beauty
In our technical SEO audit, we review all aspects of the technical and structural aspects that affect how Google accesses, crawls, understands, indexes and ranks your website. This includes:
The final report with findings and recommendations will be delivered via a video call with your entire team. During this meeting, we'll review your questions about this report and discuss next steps. We will work with you to decide who is the best person to complete the various recommended tasks and finalize the priority of recommended action items.
If your website is more than a simple online brochure, you are going to need help monitoring for and resolving technical SEO issues on a regular basis. As your IT department releases new changes and features, you need to make sure Google can crawl and understand that content—if Google can't see that content, it won't help your rankings. In fact, if new features or content are hidden from Google's view, it may have the opposite effect. Along with that, Google is also routinely making updates and enhancements to how they crawl websites and you need to make sure you are staying on top of any necessary changes or taking advantage of any new opportunities Google's recent changes allow for.
To help keep on top of these changes, our ongoing technical SEO work includes regular monitoring of certain key areas that can affect rankings and traffic, including:
Along with this basic set of items we monitor on a regular basis, our technical SEO services can also allow time for open-ended consultation. This gives us time to research issues more deeply, discuss the problems we are currently working to resolve, review the problems with the executive team, QA changes before release, or work through items with your developer or IT team so they understand what needs to be done. As well, if you don't have an IT team or developer currently, we can also help you find a developer who has the skills necessary to help your company.
Our ongoing services can be delivered on a monthly, quarterly, or retainer basis. We're flexible in size and scope for these services. Our goal is to help you find the right mix of services that will give you a good outcome but also help you stay at a budget that makes sense for your organization.
Not all websites need help with technical SEO on a regular basis. Instead, a one-time cleanup of a broad spectrum of technical SEO issues or fixing a specific issue is the right answer. Our one-time services are designed to target the biggest issues affecting your website. If you don't already know what those issues are, we can conduct an in-depth technical SEO audit to help you find and prioritize the problems and opportunities present.
Once the issues are identified and prioritized, we'll help you fix the most critical technical SEO issues that are present on your website and having the most impact on your website's ability to rank higher in search results. Fixing isn't enough though, so we'll also help you monitor this issue after fixes are implemented to make sure the problem is resolved. SEO problems can sometimes be time intensive and complex, but we will work with you till a solution is reached.
We can help with formal training, typically in the form of an all-day workshop, designed for developers and marketers. This training can be customized for your company's specific needs and can be delivered remotely or in-person. We also offer informal training sessions to address specific items being worked on. Our aim is to help you get the information you need in the format that is appropriate.
We see Elementive as a strategic business partner of ours. Their advanced knowledge and expertise of online marketing has helped us stay ahead of our competition and also up-to-date with various digital approaches that are constantly changing. Elementive always goes above and beyond what is asked for or requested – they always come with additional ideas and questions – making sure they are providing the best possible service for their clients. By implementing recommendations suggested by Elementive, we have seen our online performance continue to grow.
— Jeff Russell E-Business, Globus family of brands