Let's start by getting clear on what we mean when we talk about web analytics at Elementive. Web analytics is the collection and analysis of data generated by customers and users when they visit your website. Businesses use this information to better understand how people interact with their content, find their products, and use their website as a whole.
Businesses use analytics platforms such as Google Analytics, to collect this information, measure activity, and track customer behaviors on a website. Analytics platforms collect information such as: how many website visitors you have, how long customers stay, what pages customers visit, and how customers arrive on your website in the first place. In today's largely eCommerce and digital world, we believe it is essential that businesses have the analytics tools they need, properly installed and configured, to understand customer behavior, measure website performance, and make consistent improvements to their website.
Web analytics is fundamental to your company's online success. We want to make sure your website analytics are the best they can be and that you are generating the most actionable research and reports possible with your data.
Elementive brings a level of clarity to a complex topic for our clients. They "magically" uncover and resolve issues, while bringing an elevated level of responsive service and "can do" attitude that are hard to find with any other provider. Thank you Elementive!
— Heather La Montagne mad studio
We help businesses of all sizes:
We are firm believers that you can find answers to some of your most pressing questions about how your business is performing and what your customers want by diving into the data and information contained in your web analytics. We offer action-oriented reporting that generates ideas to test, improvements to make, and content to be written. As part of our ongoing consultation services, we use data to inform SEO strategy and growth opportunity for the clients we work with.
If this all sounds like something you need and are interested in, keep reading to get all the details about our web analytics services or contact us to get started.
If you already have analytics installed, we'll review your existing analytics tools to ensure the tracking code is properly installed and setup and that data is being tracked accurately. If you aren't currently using an analytics tool, we will start by installing Google Analytics. If you have an existing website, we will review your analytics configuration and also help you upgrade to GA4. To help support your SEO efforts, our analytics setup includes configuring Google Search Console and Bing Webmaster Tools. As well, if you are considering specific tools like BrightEdge, SEO Clarity, Conductor, etc. we will evaluate the tools against your needs to help you decide which tool(s) make the most sense for your business. To make sure we are selecting the best tools for your business, we work with you and your team to determine the key actions on your website and online marketing that should be measured and tracked to prove success.
Google Analytics is the primary web analytics tool our clients use. Making sure your Google Analytics and Google Tag Manager are properly setup and installed is the critical first step in getting the data you need to succeed. However, to get the most out of tools like Google Analytics, you need to do more than drop in the default tracking code. We also setup additional events and conversions you need to fully measure and understand your website's traffic, SEO, UX, and conversions, including:
Does something just not look right in your web analytics? Are you running an ads campaign, but the data isn't accurate between the ad platform and Google Analytics? Are you feeling uneasy that the data isn't right? We can help you troubleshoot your web analytics tools to make sure the information you need is being correctly collected and reported. No matter the web analytics mystery, we can help you solve it.
We are educators at heart and always want to share what we know with others. Embedded in our analytics work is training and education. We provide formal and informal custom training sessions so that you and your team know how to best utilize Google Analytics (and other analytics tools) to improve your website and increase conversions. We'll review what the reports mean and how to put them to work for your business. You will also receive access to training material and additional resources.
There's an old business adage that whatever is worth doing is worth measuring, we would add that whatever is worth measuring is also worth reporting on. This is why we offer monthly reporting and weekly monitoring to our clients. More than just numbers, we carefully review the report and provide commentary on the most important takeaways, including immediate opportunities and problems to address.
Weekly Monitoring Includes: Every week, we check the key metrics about your website and SEO performance. If there is a problem occurring, you want to be able to address it quickly.
Monthly Reporting Includes: Our monthly reports will give you an overview of how the website and SEO is performing currently and how that compares to the past so that you fully understand growth and trajectory.